The other day, I came across a post published by Nick Hamze that is essentially a playbook for developers who host their plugin on WordPress.org. The article outlines the ranking formula for how the plugin directory search works and provides guidance on increasing visibility.

There was one section, however, that really resonated with me.

Smart admin notifications that celebrate meaningful milestones (not installation) generated a 700% review increase for some plugins.

In my experience, too many plugins display dumb admin notifications as soon as they’re activated. There are two primary culprits of dumb notifications. Those that ask users to do things at the wrong time. And those that show up in the wrong places.

For example, I install a plugin and after activating it, I’m immediately presented with a notification asking me to review the plugin. Why would I review something I just installed? It makes no sense.

Or, I’ve just activated a plugin, and an admin notification lets me know that there’s a pro version I can buy. Why on earth would I immediately upgrade to a pro version if I have no idea how the free version works or if the pro version will fulfill my needs?

I love Nick’s suggestion to use Smart Admin Notifications, or Milestones as he calls them. For example, asking the user for a review of the plugin AFTER it has been activated for 30 to 60 days. By that time, the user has probably tinkered around with it enough to determine if it’s the right tool for the job.

Asking for a review after providing a stellar support experience is common sense. Not everyone will do it, but the chances are high that those who do will provide a four or five-star review.

I also like the notion of replacing admin notices with milestones. It seems to make a lot more sense to me when notices are used in this way.

At the end of the day, I want to see product people put more care and thought into their admin notices. Especially after someone activates your plugin. Don’t display them for the sake of displaying them, as you’re doing yourself and your users a disservice.