Delivering Value
I’ve spent nearly two decades creating value in the WordPress ecosystem. From building and selling a leading news site to shaping conversations through articles, podcasts, and community leadership.
Built and grew WPTavern starting in 2007 and successfully sold it to Matt Mullenweg, co-creator of WordPress, in 2013.
Founded WPTavern
17+ years of active contribution to the WordPress ecosystems, building relationships and community growth.
Community Leadership
Produced hundreds of articles, podcast episodes, and video content that educated and informed the WordPress community.
Thought Leader
Media
I use media as a way to share clear, honest insights. My goal is to make complex ideas accessible and useful for both creators and teams. Here are some of the things I’ve produced for commercial plugins and my podcast.
Industry Impact
01.
WordPress Veteran
With 17+ years in WordPress, Jeff brings deep insight into its growth, culture, and tools, helping teams align with the platform’s evolving ecosystem.
02.
Industry News Leader
As founder of a leading WordPress news site, Jeff became a trusted voice for industry updates, shaping how professionals stay informed and connected.
03.
Strategic Exit
Jeff sold his publication to WordPress’s co-creator, proof of his ability to build ventures with credibility, influence, and lasting industry value.
04.
Podcast Producer
Producing 100+ podcast episodes, Jeff amplified the voices of WordPress leaders, sharing insights that inspired and educated a global audience.
05.
Video Educator
Through clear, comprehensive tutorials, Jeff simplified complex WordPress concepts, empowering users to master the platform with confidence.
06.
Partnership Builder
Jeff built partnerships across WordPress and tech, connecting creators, agencies, and innovators to spark growth and community collaboration.
Proven expertise in WordPress and product strategy
With 17+ years in the WordPress ecosystem, Jeff has built news platforms, produced podcasts, and partnered with industry leaders. His experience translates into clear, actionable guidance that helps your product move forward faster.
Marketer
FooPlugins / Dec 2025 – Present
Contractor role focused on product marketing, strategy development, and implementation.
Product Manager
Lone Rock Point / Sep 2024 – Oct 2025
Contractor role focused on product management, strategy development, and cross-functional team coordination.
Founder
WP Mainline / 2021 – Present
Authored and published numerous articles, podcasts, and reviews on WordPress-related topics.
Outreach Coordinator
Mindsize / Mar 2024 – Jul 2024
Managed existing partnerships, established new partnerships, coordinated marketing campaigns, and served as a force multiplier in generating referrals for the agency.
Marketing Professional
StellarWP / Apr 2023 – Feb 2024
Enhanced customer satisfaction through direct support, advocated for product improvements, executed marketing strategies, and contributed to product development initiatives.
Publisher
WPEngine / Jun 2022 – Mar 2023
Authored and published numerous articles on WordPress-related topics on a monthly basis, contributing to the company’s content marketing strategy.
Publisher
Convesio / Oct 2021 – Dec 2021
Authored and published articles on WordPress-related topics on a monthly basis.
Publisher & Editor
Audrey Capital / 2013 – 2018
Maintained WPTavern as a leading site for WordPress news and insights, built community relationships, and authored articles and podcast episodes.
Founder & Editor
WPTavern / 2007 – 2013
Established WPTavern as a leading WordPress news site, built community relationships, authored content, and ultimately sold the website to Matt Mullenweg, co-creator of WordPress.
Have An Opportunity For Me?
I’d love to hear about any job opportunities you have.